Busy Lifestyle and Insufficient Exercise Brings Rise in The Ready to Drink (RTD) Coffee Market

Busy Lifestyle and Insufficient Exercise Brings Rise in The Ready to Drink (RTD) Coffee Market

Demand for Ready to Drink (RTD) Beverages has recently seen a tremendous growth across the globe due to the busy lifestyle and declining demand for the hot beverage.

Many coffee shops have been declining in certain parts of the world that is giving a push to the consumption of Ready-to-Drink coffee among the consumers.

Ready-to-Drink coffee is often consumed during breakfast and mid meals due to their health benefits such as the use of probiotics for digestive health.

Increased investments on ready to drink beverages is witnessing the highest growth in Asian countries such as Japan, where a quarter of the country consumes ready-to-drink coffee.

Ready-to-Drink coffee is an essential product category in the overall food and beverages industry. Its consumption is higher in countries such as Japan, U.S., China and certain European countries.

Manufacturers producing the Ready-to-Drink coffees are evolving every-day in terms of new product development and operational expansion. This is a push for revenue generation in the global Ready-to-Drink Coffee Market.

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For example, products such as Nitro Cold Brew or flavour innovations in ready-to-drink coffee market space contributes towards the growing market revenues of ready-to-drink coffee.

In addition, Grab and Go convenience trend across the globe and continuous search for unique product experience with unique flavours and texture can also hike the market growth of ready-to-drink coffee market as estimated.

Scope and Market Analysis:

Global Ready-to-Drink (RTD) Coffee Market is estimated to rise at a CAGR of 7.69% during the forecast period.

Health deterioration, because of busy lifestyles and insufficient exercise, with increasing obese population, is the major reason behind the increasing number of individuals riding on the fitness fad.

Ready-to-drink coffee, is a brilliant source of instant energy and is becoming popular amongst youth as well the middle-aged working population.

Meanwhile, the rise in the awareness of health and physical fitness has encouraged more youngsters to get involved in sports, vigorous workouts, and physical activities. In return it soars the need and demand for more quick energy supplements and drinks.

With the trend for carbonated drinks declining, several forms of soft drinks that have filled the market, and many coffee options entering the hot category, will give the RTD coffee market a good head start.

Packing of all beverages by all the major players is made more attractive, so as to increase the sales of their products.

Packages are available as per the requirement for easy usage.

Pet bottles and Glass bottles are used more frequently around the world. Pet bottles are preferred more than the traditional glass bottles as it holds more of the drink.

Competitive Landscape:

The Global RTD coffee market is largely dominated by key players such as The Coca-Cola Company, Suntory Beverage and Food, Nestle SA and Starbucks Corporation with a high global presence of their brands Nescafe, Dunkin’ Donuts, Starbucks and Costa Coffee, among others.

By engaging the consumers with new expansion strategies, the key players are capitalizing on the market revenue.

Moreover, infiltration by the key players with the product offering in the small pack size and sachets in the developing markets is further expected to fuel the market share of key brands in the developing regions.

Major Market Players:

  • Nestle SA
  • Starbucks
  • Arla Foods amba
  • The Cola-Cola Company
  • Suntory Beverage and Food Limited

The broad Market Classification:

The Global Ready-to-Drink Coffee Market is segmented on the basis of nature, product type, price packaging, sales channel, flavour, range and region.

  • On the basis of nature, the global ready-to-drink coffee market is segmented into, natural, organic and conventional.
  • On the basis of product type the global ready-to-drink coffee market is segmented into, iced coffee, black coffee, coffee-latte and others.
  • On the basis of the price range the global ready-to-drink coffee market is segmented into, economical, mid-range and premium ready-to-drink coffee segments.

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