Pro AV with the Internet of Things (IoT) is driving the Market Growth

Pro AV with the Internet of Things (IoT) is driving the Market Growth

Pro audio-visual (AV) attribute to an advanced interaction system installed for commercial sharing, marketing and advertising. It is used for electronic displays to deliver videos, graphics, web content and texts in public and private complexes.

It dwells on lighting and sound devices, video conferencing systems, digital signages and companion whiteboard recording equipment and projector systems.

These components abet in improving the overall communication and connectivity between the users and are used for classrooms, on-site product demonstrations and presentations.  

Pro-AV encounters extensive applications across various industries, such as hospitality, retail and education.

Powerful growth in the education industry, along with quick urbanization throughout the world, is a major factor contributing to the growth of the Pro-AV market.

Pro AV is widely adopted for smart learning systems in schools, universities various research and academic institutions, which use multi-touch high-definition (HD) televisions (TVs).

They augment real-time blended teaching and learning experiences and enhance visualization and creativity to provide an improved in-classroom experience.

Also, pro-AVs are installed in shopping centres, hotels, exhibition halls and stadiums to attract consumers’ attention and influence their buying decisions.

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Market Analysis and Scope of Global Pro-Av Market:

The global pro AV market is growing at a CAGR of 11% as given in the forecast period. The market is to continue its strong growth in the upcoming year also.

Different intrinsic is used by Pro AV, such as display components, audio components, camera, device, controller, whiteboard, room schedule and advanced options such as digital signage, and other accessories that support it.

Connectively, all these components together to help strengthen coordination and connectivity between offices from two different locations.

The growing demand for the pro AV equipment for use in various applications, increasing usages of digital signage, the rising popularity of e-learning, adoption of advanced and improved technology.  

The integration of telecommunication applications such as Skype along with increasing consumer demand will further contribute by generating immense opportunities that will lead to the growth of the market.

Classification of Pro-AV Market:

Major Market Players:

  • Anixter International Inc.
  • AVI-SPL Inc.
  • Telerent Leasing Corp.
  • Audio Visual Ltd.
  • New Era Technology
  • Ford Audio-Video Systems LLC
  • CCS Presentations Systems
  • Biamp Systems LLC
  • AVI Systems Inc.

Market Segmentation

Based on Solution Product

AV Acquisition and Delivery Products


Conferencing Products

Sound Reinforcement Products


Based on Solution Services

System Designing Services

IT Networking Services

Maintenance Services

Installation Services

Based on Distribution Channel


Direct Sales

Based on Application



Home Use



Based on Region



United States






South Korea













Impact of COVID-19

Covid-19 pandemic has left its footprint in this market, as a negative trait because it came along with lockdown, social distancing and shutdown of the complete economic system.

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