Water-Based Segment Held Largest Market Share In 2021 And Had The Highest CAGR Of 11.5% During Forecast Period

The personal lubricants market size will reach $2,933.62 million by 2028 from $1,419.89 million in 2021 and grow at a CAGR of 10.9% during this time period. Water-based segment held largest market share in 2021 and had the highest CAGR of 11.5% during forecast period.

Global Water-Based Personal Lubricant Market

The global personal lubricants market which is based on lubricant type is segmented into water-based, silicone-based, and oil-based. In 2021, the water-based segment held the largest share of the market. Also, the same segment is expected to register the highest CAGR of 11.5% during the forecast period due to their compulsory usage, high volume consumption, and product innovation.

Market Overview

The Global Personal Lubricant Market is water-based. The gush in the number of adult shops and availability of personal lubricant products in pharmacies and online retail stores represent a shift in attitude toward such products which in turn is likely to drive the market.

In the global market, regional and international manufacturers are contributing different products under various brands. The product types are based on flavours, applications, and others. With the easy availability of personal lubricants, it is expected that it will increase the demand for these products in the regional and global markets.

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Regional Insights

North America dominated the global personal lubricants market, in 2021. In the same year, The US held the largest share of the market in North America. Towards the utilization of personal lubricants among men and women, increasing number of online retails, and rising number of innovative product launches, a positive attitude is attributed by North America in the growth of the market. The market growth is mainly ascribed to the availability of products in multiple varieties and increase in awareness about sex-related products. But, the disadvantages of personal lubricants and availability of alternative products might restrict the market growth.  

Covid-19 Insights

COVID-19’s effects on human sexualities have been intensively discussed on both mass media and social media. Some of the few examples to be mentioned are, the New York Times ran “Coronavirus and Sex: Questions and Answers”; VICE Magazine reported “How Sex Workers Are Dealing with Coronavirus”; and the new Facebook group “LGBTI COVID-19 Response” was founded. This is important because issues of sexual and reproductive health and rights and sexual well-being should be taken seriously in times of crisis as they are closely related to overall health and quality of life.

Key Companies and Market Share Insights

Some of the key companies operating in the personal lubricants market are:  Lovehoney Group Ltd., Mayer Laboratories, Inc., LIFESTYLES HEALTHCARE PTE LTD, Church & Dwight, Inc., Reckitt Benckiser Group Plc, Sliquid, LLC, BioFilm, Inc., Uberlube Inc., The Yes Yes Company Ltd., and Trigg Laboratories

Economic Growth

The personal lubricants market size will reach $2,933.62 million by 2028 from $1,419.89 million in 2021 and grow at a CAGR of 10.9% during this time period. Water-based segment held largest market share in 2021 and had the highest CAGR of 11.5% during forecast period.

Market Segmentation: Analysis

The Global Water-based Personal Lubricant Market is segmented on the basis of lubricant type, distribution channel and region.

Based on lubricant type

• water-based
• silicone-based
• oil-based. 

Based on Distribution Channel

• E- commerce
• Drugs
• Others

Basis of Region

• North America
• Europe
• Asia- Pacific
• Middle East and Africa
• South and Central America

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