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New York, USA, 07th January, 2021 - Rising internationalization, growing access to technology, and expanding global opportunities will drive robust growth for online learning in the English language training market. The online learning model will grow at 24.6% CAGR, and create major opportunities for learning, and commercial growth around the world.
The online training segment in the ELT market stood at USD 8,238 million in 2019. The segment will likely reach USD 25,463 million 2026. Apart from growing internationalization, rising access to technology, lower cost of online learning models, and convenience on-offer also provides key impetus for growth in the global English language training market.
The growth of the English language training in continents like Europe is highly diverse. According to the British Council’s forecast, the number of people wanting to study English across 7 European countries will reach 157.2 million between 2015-2025. Moreover, the dynamics of population are likely to change significantly. The report suggests that demand for short, sharp English courses in many countries including Spain, and Portugal is set to rise. The driving force behind the development is the parental concern for providing an extra impetus to their child to further learning from school. Moreover, among adults, the proficiency is often to improve the employment prospects. The British Council’s findings also suggest that key concern for many non-native speakers including young, and adults alike is time. Online education can be convenient to professionals and will make way for robust growth in the European English language training market.
English Certifications Remain Key to Growth in Portugal, Spain, and Greece
Fluency in work-related context remains a major challenge for employers in Europe, and can prove to be a worthy opportunity for businesses in the English language training market. Lack of availability of employment-related testing is a major area for growth for players in the English language training market. Moreover, high unemployment rates in Italy, Greece, and Spain continue to drive young professionals to improve skillsets. Additionally, a language certificate serves a way as a lifelong professional requirement in some countries. For example, in Greece, Civil Personnel Selection mandates language proficiency before hiring.
The English language training has become key for professionals worldwide to enter into secure, and lucrative careers. According to McKinsey & Company, over 2/3rd jobs in the developed world can be substantially automated. Moreover, businesses today necessitate high levels of collaboration. Hence, people in operations, technician, and clerical employees (at high risk from automation) often have low levels of English proficiency. The lack of English proficiency limits them to being productive members of multinational teams, and gain better career prospects. In the developed world, automation is a serious concern on the horizon as labour costs remain extremely high. On the other hand, adoption of automation is in full-swing.
According to a BBC report, over 1.7 million jobs have already been lost to automation. This includes over 400,000 in Europe, 2,60,000 in the US, and nearly half a million in China. Moreover, China plans to put over 14 million robots in action by 2030. As job prospect start to shrink, and new opportunities become scarce, employees like clerks, operators, and technicians will find themselves in a challenging position.
Push for Creation of Service Sector Will Drive Growth in Emerging Nations
In the past 30 years, many countries in the emerging world including China, India, Vietnam, among others have caught up with manufacturing activities in the developed world. However, as wages, and growth stagnate in the manufacturing industry, and threat of automation looms large; these countries need to engage in creation of the service sector. This requires a nationwide support for English language training as it delivers open access to the outside world. This access has become essential in the developing world for both children, and adults alike. Hence, the demand in the English language training market will likely get a major boost.
In 2017, for the first time publications in Nature, a leading scientific journal, 60% of the publications were international collaborations. Moreover, research also shows English sources are more likely to cited, making way for individual recognition for the concerned researchers. Research also shows that higher level of English proficiency also leads to higher number of scientific and technical articles per capital. Moreover, many developed countries have placed in strong policies for encouraging scientific research, and innovation. For example, in 2018, The Economist reported that Chinese scientist received bonuses as high as 165,000 USD for publishing papers.
While slowing globalization remains a challenge for organizations in the English language training market, the growth of exports has reached over 20% of the global economic output. According to recent reports by McKinsey & Company in 2017, companies with
Adoption of Online Courses Remains Positive, Quality Remains a Key Concern
As Covid-19 spread, the deployment of online courses became inevitable. Moreover, research suggests that the growth of the online market will continue as the reception of the online medium remains positive. The rapid development of technology, and rising demand for learning English remain key motivators. According to a small study of 93 learners conducted in Greece, the learner’s primary location of residence, the comfort with the working environment, and the convenient access to online modules remains key motivators for both instructors, and learners across the board. Moreover, learner, and instructors also reported that online courses remain equally effective as classroom lessons. The learner group attributed the lack of popularity of online courses to limited exposure, and the instructors attributed it to lack of specialized training modules for tutors. Moreover, the learners also reported that their biggest fear in joining an online course is the quality of instruction. Instructors also cited worries of potential fraud as their biggest fear.
The English Language Training Market Report is Segmented as Follows:
Global English Language Training (ELT) Market Share by Type: Digital Learning, Through Books, In Person Courses
Market by Application: For Educational & Tests, For Businesses, For Kids and Teens, For Adults
Geographically, the detailed analysis of consumption, revenue, and market share and growth rate of the following regions: United States, Canada, Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium, China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia, Brazil, Mexico, Argentina, Columbia, Chile, Saudi Arabia, UAE, Egypt, Nigeria, South Africa and Rest of the World
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