Global Super Greens Market Size Was Worth USD 4.32 Billion in 2019 and Is Projected to Grow at Compound Annual Growth Rate (CAGR) of 6.4% Over The Forecast Period 2020 to 2027

Global Super Greens Market Size Was Worth USD 4.32 Billion in 2019 and Is Projected to Grow at Compound Annual Growth Rate (CAGR) of 6.4% Over The Forecast Period 2020 to 2027

Auguest 24, 2021, New York, USA - Super Greens Food or Super Greens Powder or Superfood Powder are dietary supplements designed to help you reach your daily recommended vegetable intake. 

Greens powder has been a popular dietary supplement to help people get their daily recommended intake of vitamins, minerals. Greens powder's nutrient blend is designed to support your body's immune system and energy levels while also meeting your nutritional requirements for a healthy diet.

How Super Greens Are Made:

Ingredients in greens powders vary by brand but commonly include nutrition from:

  • Leafy Greens and Seaweeds Grasses and other vegetables
  • Antioxidant-rich fruits
  • Probiotics
  • Nutritional extract and herbs
  • Seaweeds
  • Plant-based digestive enzymes
  • Herbs
  • Mushrooms
  • Natural Sugar Substitute
  • Extra Fiber

These supplements are generally made from a dried product that is then ground into powder. You can also juice some ingredients and then dehydrate them. Or extract certain parts of whole foods.

The trend to sprout or ferment ingredients is a newer one. This increases vitamin levels and reduces the risk of mineral absorption.

Most greens powder are mixed with water, smoothies, and juices. These powders can have a grassy flavor, but natural sugar substitutes such as stevia extract can be added to enhance the taste. These dietary green powders are genuine vegan products and manufactured from non-genetically-modified and organic products.

Nutrition Information:

Nutrition content in greens powders will vary by brand. On average, a one-tablespoon serving contains: 

  • Calories: 45
  •  Protein: 3 grams
  •  Carbohydrates: 6 grams
  •  Iron: 18% of your daily value
  •  Vitamin A: 60% of your daily value
  • Fat: 0.5 grams
  • Dietary fiber: 2 grams
  • Sugars: 1 gram
  • Sodium: 2% of the Reference Daily Intake (RDI)
  • Vitamin C: 80% of the RDI
  • Vitamin K: 60% of the RDI
  • Calcium: 5% of the RDI
  • Iron: 20% of the RDI
  • Iodine: 100% of the RDI
  • Selenium: 70% of the RDI
  • Chromium: 60% of the RDI
  • Potassium: 5% of the RDI

Greens powders commonly consist of high levels of vitamin C, which has been connected to healthy body immune system feature, protection against heart problems, as well as great skin health.

Benefits of the Global Super Greens Market:

  • It Acts as a Digestive Enzymes For Gut Health
  • It Helps in Weight Loss
  • It is Great For Skin And Hair Health
  • It Act As An Natural Energy Boost
  • It Is A Natural Source Of Protein

The Global Super Greens Market Forecast:

In 2019, the global superfood powders market was valued at USD 4.32 Billion. It is projected to grow at a 6.4% compound annual growth rate (CAGR) between 2020 and 2027. The demand for superfood powder has increased due to rising awareness about healthy lifestyles. Health-conscious consumers love the vitamins, minerals, fibre, protein, as well as other nutrients found in fruits and vegetables. The market has seen a significant increase in its use over the years due to increased consumption of the products in drinks, ready-to-eat foods, and bakeries. Due to its many benefits, the product is gaining popularity among health-conscious consumers. The key benefits include boosting immunity, detoxifying the body, and reducing stress.

Due to their health benefits, berries, seeds, and exotic algae powders are very popular with consumers. For example, The detoxifying property of moringa has actually enhanced its application in food and drinks, such as green smoothie mixes, teas, as well as salads, over the past couple of years. These products are also preferred by consumers because of their nutritional content, and they are considered 'natural' foods. These products are low-impact on the environment and satisfy consumers' ethical standards.

Consumers are increasingly choosing healthy diets that include functional foods and other benefits due to increasing obesity and diabetes. The 'super' product is gaining in popularity around the world, particularly in the U.S., Canada, and Germany.

These products are now used in food and beverages for humans as well as pets. The use of chia seeds, pumpkin seeds, and sunflower seeds has grown substantially in beverages over the last couple of years. They are becoming more popular in the cosmetics sector.

The Key Market Segmentation of the Global Greens Market:

This market can be divided into product types, demography, distribution channel, region-wise, etc. 

Market Segment by Product Type can be divided into:

Fermented Greens

Marine Sources

Grasses Sourced


Market Segment by Product Application can be divided into:

Online Sales

Offline Sales

The key market players for the Global Super Greens market are listed below:

Nested Naturals

Purely Inspired

Athletic Greens

Vibrant Health

Vega (Danone)

Greens First

MacroLife Naturals

Naturo Sciences

Garden of Life (Nestle)

Vital Everyday

Market segment by Region can be divided into:

North America: (United States, Canada and Mexico)

Europe: (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)

Asia-Pacific: (China, Japan, Korea, India, Southeast Asia, and Australia)

South America: (Brazil, Argentina, Colombia, and Rest of South America)

Middle East & Africa: (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The Covid-19 Impact Analysis:

The COVID-19 pandemic has had a profound impact on the way that people eat. 8 out 10 people are now eating healthier food and include nutritionally enhanced food products into their daily lives.

Pandemic panic is accompanied by a steady increase in healthy food consumption and sales, which investors have mostly overlooked amid the financial woes of more well-known superfoods and blends that are rich in nutritional ingredients.

The Global Super Greens Market Report Highlights:

The popularity of superfoods and their consumption has increased. Innovations in product development, such as superfood blended premixes and their use in beverages, have also increased. Numerous manufacturers have spoken out about the rise in superfood blends and premixes sales in this crisis.

The Global Super Greens Food / Super Greens Powder / Superfood Powder Market was valued at USD 4.32 Billion in 2019. It is projected to grow at a compound annual rate (CAGR) of 6.4% between 2020 and 2027.

Organic Superfood Powder Market is expected to grow at the fastest rate during the forecast years, with a CAGR of 6.7% between 2020 and 2027.

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